“Marketing with Purpose. Brands with Impact. People at the Centre.”
Akshitha Thimmaraju
Marketing & Strategy·Brand Marketing·Consumer Insights·Sales & Marketing·Event Management
Hello! I'm Akshitha Thimmaraju, presently doing MSc in Marketing and Strategy at the University of Warwick. I believe great marketing starts with understanding people — and I'm passionate about brand building, consumer insights, and creating strategies that connect brands with the people they serve.
About Me
The bridge between curiosity and impact — turning ideas into experiences that build trust.
I believe great marketing starts with understanding people.
My journey across sales, marketing, and event management has taught me that every successful brand is built on trust, meaningful experiences, and a deep understanding of consumer behaviour. Whether it is executing campaigns, building client relationships, coordinating large-scale events, or solving business challenges, I enjoy turning ideas into experiences that create value.
Marketing is where my curiosity meets creativity. I am particularly drawn to brand building, consumer psychology, market research, and the strategies that shape how people connect with products they use every day. This passion naturally leads me toward the FMCG industry, where innovation, customer understanding, and strong brands come together.
I approach every opportunity with energy, discipline, and a willingness to learn. For me, success isn't just about delivering results — it's about earning trust, staying authentic, and leaving every project better than I found it.
What Drives Me
Beyond My Resume
Education
Four milestones, one throughline — building from fundamentals toward a specialised, international business career.
S.F.S High School
A foundation year defined by consistent academic performance and the first signs of a pull toward business and communication subjects.
S.F.S PU College
Specialised in commerce-stream subjects, sharpening the analytical and economic thinking that later shaped a strategic business focus.
Bachelor of Business Administration — Alliance University
Core coursework spanned strategy, research, and brand practice — building the analytical and creative toolkit used throughout every project since.
MSc Marketing and Strategy — University of Warwick, UK
The next chapter: deepening marketing, strategy, and analytical expertise in an international setting, with the goal of building a global career in brand marketing, consumer insights, and strategic growth.
Experience
Ten months turning strategic thinking into client relationships, outreach campaigns, and measurable business outcomes.
During my internship at DigitechAds, I gained valuable industry exposure working across business development, digital strategy, client communications, lead management, and event planning.
I collaborated on multiple high-impact projects, supported client acquisition efforts, conducted market research, and contributed to customer engagement strategies — strengthening my communication, leadership, and analytical capabilities.
The experience deepened my understanding of consumer behaviour, business growth, and relationship management, laying a solid foundation for my strategic career trajectory.
- Business Development
- Lead Generation
- Client Communication
- Social Media Strategy
- Digital Outreach
- Market Research
- CRM Workflows
- Event Planning
Skills
Read like a capability report — strategic competence and core professional execution.
Academic Projects
Applied work across research, strategy, and performance — click any card for the full brief.
Business Capstone Project (Palestra Elite Gym)
Developed a comprehensive business strategy spanning five domains: Brand Positioning, Finance, HR, Operations, and International Business for the launch of Palestra Elite Gym.
Role Play Leadership Project
Crisis simulation addressing workplace discrimination, ethics, and conflict resolution.
Co-Curricular & Leadership
Leading student teams, organizing university initiatives, and delivering flagship events.
As Deputy Chief and later Chief of the Student Management Club, I led dedicated teams, organized university events, coordinated outreach activities, managed volunteers, and communicated with stakeholders to ensure the successful execution of multiple initiatives — strengthening my leadership, event planning, and decision-making abilities along the way.
Alliance StratEdge Newsletter
Designed and edited the monthly student newsletter, curating student articles, analytical reports, creative works, and business trends for university-wide publication.
Symphony of Innovation
Led and coordinated the Symphony of Innovation, a flagship university initiative promoting creative student solutions and innovation across domains.
Business Nexus
As the Deputy Chief of the Student Club, I organized Business Nexus, my first major leadership event. Designed around real-world business challenges, the event enabled students to analyze businesses, develop strategic solutions, and gain practical management experience through hands-on learning.
Business Nexus 2.0
Following the remarkable success of the first edition, I led Business Nexus 2.0 as the Chief of the Student Club. The event expanded its reach and continued to provide students with experiential learning by solving real business problems while strengthening collaboration, leadership, and strategic thinking.
Marketing Marathon
A large-scale inter-school competition that brought together participants from multiple institutions. Managed student volunteer teams, handled outreach and promotions, and coordinated event logistics, attracting diverse teams to compete in branding, tagline creation, and strategic challenges.
Alliance One (APL)
The Alliance Premier League (APL) was my first university-wide event, where I organized the Accounting Premier League. Managing an event of this scale strengthened my leadership, coordination, and networking abilities while giving me valuable experience in executing one of Alliance University's flagship academic competitions.
Achievements
Recognition earned through academic competitions, strategic leadership initiatives, and formal institutional endorsements.
2nd Place — Women Safety Business Idea Competition
Recognised for a business concept praised for its creativity, practicality, and social impact (Astra smartwatch, CONTHES). Presented an integrated safety smartwatch proposal featuring real-time location streaming and automated warning systems.
Recommendations & Endorsements
Official endorsements and reference profiles highlighting professional work, academic results, and organizational leadership.
Dr. Mrinmoy Bhattacharjee
Dr. Bhattacharjee is a Professor & Area Chair in Marketing with over 15 years of academic experience and a PhD in marketing. His research focuses on social marketing, brand activism, and shared-value business models, with publications featured on platforms like Business Insider and Economic Times-Brand Equity.
Dr. Sayantan Mukherjee
Dr. Sayantan holds a Ph.D. in Marketing from VIT and specializes in Influencer Marketing and Gen Z consumer behavior. Alongside 3 years of B2B and B2C sales industry experience, he teaches Digital Marketing, Brand Management, and Consumer Behavior.
Letter of Recommendation — Shubhi Goel
Official letter of recommendation endorsing Akshitha's role as a Digital Marketing & Sales Intern, outlining her leadership in planning 'PRARAMBH' (a national-level Business Plan competition), securing sponsorships, and running digital campaigns.
Services & Offerings
Open to opportunities that turn strategic vision into measurable growth.
I am open to internships, part-time positions, freelance projects, and remote work opportunities in marketing and strategy, brand positioning, event management, digital growth, social media strategy, and project coordination. My objective is to contribute meaningful ideas, deliver measurable results, and continuously expand my professional expertise.
Internships
Marketing & strategy, operations & event coordination roles.
Part-Time Roles
Flexible support across marketing, strategy, and brand initiatives.
Freelance Projects
Campaign planning, social media & brand strategy.
Remote Collaboration
Working with teams anywhere in the world.
Curriculum Vitae
A printable and interactive breakdown of my professional qualifications, academic history, and core skills.
AKSHITHA THIMMARAJU
Strategy · Leadership · Operations
Personal Profile
Ambitious business graduate with proven hands-on experience in strategic planning, event management, business development, and team leadership. Demonstrated track record of managing multi-channel digital campaigns, coordinating large-scale events, driving B2B partnerships, and client relationship management. Adapt at working in fast-paced environments with strong strategic focus. Currently pursuing MSc in Marketing and Strategy at the University of Warwick in the UK.
Leadership Experience
Chief & Lead Event Coordinator — Student Club
2023 – 2025Alliance University, Bangalore
- Led dedicated student teams in planning, promoting, and executing university-wide flagship events including Business Nexus 2.0 and inter-school academic competitions.
- Managed end-to-end event logistics, volunteer teams, faculty communication, and stakeholder negotiations.
- Designed and edited the monthly student newsletter, curating articles, analytical reports, and creative submissions.
- Organized the Accounting Premier League for the university-wide Alliance Premier League (APL).
Education
Bachelor of Business Administration
Alliance University, Bangalore
12th Standard — State Board
S.F.S PU College, Bangalore
10th Standard — State Board
S.F.S High School, Bangalore
Key Skills
Achievements
- 2ndPlace – Astra, CONTHES Event (Women's Safety Smartwatch Project)
Interests
Fitness & Wellbeing: Gym, yoga, and meditation.
Creative Pursuits: Cooking, reading, and listening to music.
Let's Connect
Akshitha Thimmaraju
Marketing & Strategy Specialist
Open for Internships, Projects & Strategic Roles
Thank you for exploring my portfolio. I'm always excited to connect with recruiters, organisations, clients, and collaborators who share a passion for innovation, marketing and strategy, and event execution. Whether it's an internship, a freelance project, or an event collaboration — I'd be delighted to hear from you.